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Content Marketing

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Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and [...]

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OK, before we even get started I’ll declare my self-interest in this one. I write content for clients and, as such, am keen to ensure that I’m fairly rewarded for my work.
But I also commission content for both client projects and my own. And while I’ll always push for a good deal, I also want [...]

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Way back in 1997, Don Tapscott wrote about the Net Generation in Growing Up Digital. The premise was simple enough; that we were witnessing the first generation of digital natives – kids growing up never having known a non-digital world – and that it would have a profound effect on both them and society in [...]

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I was browsing through the UK launch edition of Wired magazine today and came cross some interesting quotes.
Wired asked a handful of influential media types how they would invest $100M in media? Here are a few of the answers:
“I’d stop worrying about technology, and would amass a dream team of fantastic, opinionated journalists.” Colin Gottlieb, [...]

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