Posts tagged as:

Content Marketing

A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider.
The new community, Building 43, is described as a site to:
” … bring together thought leaders in a variety [...]

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Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business.
Can you really get business from them?
How do you [...]

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Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]

OK, before we even get started I’ll declare my self-interest in this one. I write content for clients and, as such, am keen to ensure that I’m fairly rewarded for my work.
But I also commission content for both client projects and my own. And while I’ll always push for a good deal, I also want [...]

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