Way back in 1997, Don Tapscott wrote about the Net Generation in Growing Up Digital. The premise was simple enough; that we were witnessing the first generation of digital natives – kids growing up never having known a non-digital world – and that it would have a profound effect on both them and society in [...]
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Content Marketing
I was browsing through the UK launch edition of Wired magazine today and came cross some interesting quotes.
Wired asked a handful of influential media types how they would invest $100M in media? Here are a few of the answers:
“I’d stop worrying about technology, and would amass a dream team of fantastic, opinionated journalists.” Colin Gottlieb, [...]
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Here’s a quick question, what kinds of content do you like to consume?
Do you like ‘How To’ type articles or are you more of a news buff? Do interviews do it for you or would you rather see reviews? Short vs. long. Print vs. web. Video vs. audio. Case studies vs. editorial.
When we create content [...]
I’ve been a little light on the posting over the course of January – busy with Iddictive, man-flu and client projects.
However, this site continues to receive traffic – in particular traffic from the search engines. Why? Simple enough really, the content that we’ve created both onsite and for 3rd party sites continues to deliver new [...]
