Posts tagged as:

content

Content: The Meat in Your Social Media Sandwich

by Mark Nagurski on July 20, 2009

in Content Marketing, social media

Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business.
Can you really get business from them?
How do you [...]

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The €7 Magazine: How Format Suggests Value

by Mark Nagurski on March 25, 2009

in Content Marketing

OK, a quick quiz to get you started. How much do each of these cost to buy?

A newspaper?
A magazine?
A book?
An industry trend report?

On my way back from a trip to Galway last week, I nipped into a shop to buy a few bits and pieces for the journey, including a magazine. As it turns out [...]

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Finding Inspiration for Your Content

by Mark Nagurski on February 17, 2009

in Copywriting, What to write about

Everyone who creates content for their business will be familiar with the grinding feeling in the pit of their stomach as they agonise over what, exactly, to write about.
No matter how long you’ve been at it or how proficient you are, writer’s block comes to us all.
Plinky is a website that helps get you started [...]

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Content Marketing Predictions for 2009

by Mark Nagurski on December 22, 2008

in Content Marketing

So what does 2009 have in store for businesses who create and distribute engaging content?
Well, Joe Pulizzi from Junta42 decided to ask a few people who might know – his top 42 content marketing blog owners and the Junta42 community.
One of my personal favourites; Michael Stelzner, author of ‘Writing White Papers: How to Capture Readers [...]

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