Web Content Writing, Blog Writing, Digital Custom Publishing
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New report shows a planned increase in content creation spending – but why now?
I recently commented on a post by Joe Pulizzi on his Junta42 blog. Their recent poll of readers showed that over half (56%) of marketers were planning on increasing their content marketing budgets in 2009.
Although the readers of Junta42 are certainly more [...]
Which is a better bet – paying for advertising or investing in content?
Over the last few weeks I’ve spoken to various clients and potential clients about adding more content to their websites.
By and large they ‘get’ the content idea – they know that great content will attract new visitors, they know it can retain existing [...]
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There are never enough hours in the day
No matter how much time and effort you put into creating useful content – and promoting it – there will always be something else you think you could add.
A new article on that topic.
A white paper on that aspect of your product.
An ebook full of case studies.
And while [...]
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