Web Content Writing, Blog Writing, Digital Custom Publishing
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Pic: shadytree
Three kinds of proof
Psychotactics has a great post on the Three Levels of Proof.
In short, to convert someone to your way of thinking you should have three kinds of proof at your disposal:
Information you’ve created – articles, reports, ebooks … i.e. content
3rd party information – other people’s articles, reports, ebooks … (see also curated [...]
Q: Do content marketing strategies suit every business equally?
A: No.
Every week we receive inquiries from businesses and business owners from industries as diverse as manufacturing, travel, professional services and retailing.
As much as I would love to say that content marketing offers the solution for every business in every industry it’s simply not the case. Some [...]
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Here’s the thing. When you start thinking about using content as the focus of your marketing the natural question is: “what, exactly are we going to write about or talk about?”
When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), ‘tell people how [...]
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Great content comes in all kinds of forms. It can be written. It can be recorded. It can be live. Content is the thing that shows people that you know your stuff.
For most small business owners though, all that great information is locked up neatly in their heads.
Let’s imagine for a second that you decide [...]
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