Web Content Writing, Blog Writing, Digital Custom Publishing
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Your Prospects Want Simple Solutions
When people search online they are searching for answers and solutions. The simpler the solution the better.
Your job is to make your solution as simple to understand as possible – not to complicate it in an effort to make you sound smart or more professional.
Making the Complicated Sound Simple
So how can [...]
Somebody once told me that I write like I speak.
I took it to be a compliment. Then again it could have meant that my writing rambles with a vaguely Irishy-type accent or that I somehow make audible semicolon noises when I speak.
In a recent post on Copyblogger, Dave Taylor wrote a great piece about writing [...]
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Following on from Saturday’s post, if you are creating the content for your website yourself (or even if you are involving a professional) then at least a basic understanding of SEO and writing for the web is vital.
I was planning on writing a neat little introduction to SEO copywriting but in the process of doing [...]
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Chris Brogan discusses content marketing: How Content Marketing Will Shake the Tree. A few really nice examples towards the bottom of the post but most useful is his Five Step implementation process, in short:
Decide on your content marketing strategy – what’s the goal?
In-house or outsource the content creation?
Determine the type of content to [...]
