Posts tagged as:

Copywriting

Good content makes difficult ideas easy to understand

in Content Marketing, Copywriting

Your Prospects Want Simple Solutions

When people search online they are searching for answers and solutions. The simpler the solution the better.
Your job is to make your solution as simple to understand as possible – not to complicate it in an effort to make you sound smart or more professional.

Making the Complicated Sound Simple

So how can [...]

Are you evolving?

in Content Marketing

Keen-eyed readers may have noticed a shift in the kinds of services we offer; from general marketing advice and support for small businesses towards a more specific focus on content creation and content marketing.
The move is partly to do with the kind of work we enjoy doing (one of the perks of running your own [...]

Content marketing white paper

in Content Marketing, RPMC

Junta42 is currently offering a free white paper which serves as a nice introduction to ‘content marketing’.
Content marketing is something I’ve been increasingly focusing on in the work we do for clients.
In short, providing useful content (whether that be in the form of a blog, newsletter, white paper or any number of alternative formats) is [...]