Posts tagged as:

credibility

Do you have the authority to publish?

in Article Marketing, Blogging, Content Marketing, White papers and ebooks

Anyone can publish, but should they?

Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, “That’s all well and [...]

{ 3 comments }