Web Content Writing, Blog Writing, Digital Custom Publishing
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In a session at Columbia Business School’s recent BRITE Conference, Luke Williams from Frog Design suggested innovation comes from taking people’s preconceptions and turning them on their head.
As part of the session attendees were split into groups to brainstorm ways to “save The New York Times“. One of the suggestions was as follows:
Observation: Readership generates [...]
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It’s been around a week since we ‘announced’ the launch of Iddictive.com – our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven’t spent a dime on it yet).
With that [...]
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Part of what we do here at Really Practical is to develop ideas for custom content projects – some of them for clients, some to partner with others on and some we’ll end up running with ourselves.
Iddictive.com – Addicted to Innovative Business Ideas
Iddictive.com is something that’s been floating around in my head for a while [...]
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Yesterday we looked at how two businesses were using customized content to great effect – HSBC with custom in-flight magazines and FeedJournal with newspapers created from RSS feeds. Back in November I also posted about Offbeat Guides who create custom travel guides.
It’s becoming a bit of a trend really.
A trend to which you can add [...]
