Posts tagged as:

david meerman scott

Are Content Marketers Making A Mistake With Opt-in Content?

by Mark Nagurski on June 15, 2009

in Content Marketing

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.
“Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for [...]

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Social Media: Stop Wasting Your Time

by Mark Nagurski on December 4, 2008

in Content Marketing, General Marketing Ideas

OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It’s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]

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David Meerman Scott at the Inbound Marketing Summit

by Mark Nagurski on October 28, 2008

in Blogging, Content Marketing, PR / Media, Video Content, White papers and ebooks

I’ve just finished David Meerman Scott’s, New Rules of Marketing and PR (review to follow later this week hopefully) which I can strongly recommend to anyone.
He recently spoke on a similar theme at the Inbound Marketing Summit – the video is below – with topics including blogging, video, news releases and ebooks. If you’re short [...]

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Content for the ultimate bricks and mortar business

by Mark Nagurski on October 8, 2008

in Content Marketing

David Meerman Scott recently posted a tremendous discussion of how real estate giant Century 21 could potentially use content and social media to further grow the brand.
The post was in response to a comment from the Director Public Relations and Brand Communications for Century 21.
If there was ever a ‘bricks and mortar’ business in the [...]

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