Posts tagged as:

david meerman scott

Are Content Marketers Making A Mistake With Opt-in Content?

in Content Marketing

“Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.”
As you can tell from the quote above (as reported on Techcrunch) Chris Anderson, Wired [...]

{ 2 comments }

Social Media: Stop Wasting Your Time

in Content Marketing, General Marketing Ideas

OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It’s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]

{ 10 comments }

David Meerman Scott at the Inbound Marketing Summit

in Blogging, Content Marketing, PR / Media, Video Content, White papers and ebooks

I’ve just finished David Meerman Scott’s, New Rules of Marketing and PR (review to follow later this week hopefully) which I can strongly recommend to anyone.
He recently spoke on a similar theme at the Inbound Marketing Summit – the video is below – with topics including blogging, video, news releases and ebooks. If you’re short [...]

{ 1 comment }

Content for the ultimate bricks and mortar business

in Content Marketing

David Meerman Scott recently posted a tremendous discussion of how real estate giant Century 21 could potentially use content and social media to further grow the brand.
The post was in response to a comment from the Director Public Relations and Brand Communications for Century 21.
If there was ever a ‘bricks and mortar’ business in the [...]

{ 3 comments }