I like Spike Jones’ observations on BlogWorld ‘08 at the Brains on Fire blog. One point in particular stood out:
“Blogging is a tactic. A good one, mind you, to open the kimono and start conversations. But it’s still a piece of a larger puzzle. Ninety-two percent of word of mouth happens offline. So how do [...]
Posts tagged as:
Differentiation / Positioning
Yesterday we looked at how reader Stefan should take time in defining the ideal target market for his ‘lifestyle management company’. With customer models in place, we can now look at the how Stefan can create the right marketing message.
The Right Message
Finding the right marketing message allows you to speak directly to your target market [...]
Business books tend to come in one of two varieties – staid, technical and jargon filled or brash and bold but with a clear point. With a subtitle like, “Survival in Our Era of Killer Competition”, the recently updated Differentiate or Die;, by Jack Trout and Steve Rankin, clearly falls into the latter camp. But [...]
