Posts tagged as:

drew mclellan

You need to read this book: Get Content. Get Customers.

by Mark Nagurski on September 15, 2008

in Content Marketing, Reviews

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.

Joe Pulizzi and Newt Barrett think we’re in the middle of a content revolution.
That’s the premise of their new book Get Content. Get Customers.
Simply put, [...]

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Need a guest blogger for your blog?

by Mark Nagurski on July 19, 2008

in Blogging, RPMC

Drew McLellan invited me to put together a guest post which ran yesterday on his Drew’s Marketing Minute blog. It’s definitely something I enjoyed doing and it opens this blog up to a wider audience as well.
Anyway … that got me thinking.
I’ve done a few guest posts for different blogs now and would love to [...]

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On social media

by Mark Nagurski on July 12, 2008

in General Marketing Ideas

Something for the weekend: A great interview with Drew McLellan about social media – hype free and useful.

The ‘pain of action’

by Mark Nagurski on June 26, 2008

in General Marketing Ideas

Over on the Small Business Branding blog, Drew McLellan writes about the incentives banks use(d) to get us to move accounts.
He rightly points out that the incentive has to be bigger than the pain of moving to make it worthwhile. A free toaster isn’t much of an incentive if you have to fill in forms, [...]

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