Web Content Writing, Blog Writing, Digital Custom Publishing
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The more I read from Drew McLellan the more I want to buy him a beer. In a recent post entitled Where in the World is Your Customer?, Drew highlights a common affliction of many businesses: Aren’t-We-Great-itis (AWG for short).
AWG is a naturally occurring problem whereby a business focuses on itself in its marketing communications [...]
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In a post in his Marketing Minute Blog, Drew McLellan talks about using a simple, personal thank you card.
Sending a thank you note is first and foremost a kind and sincere thing to do when someone has gone out of their way for you – and Drew also makes the point that because receiving [...]
