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duct tape marketing

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John Jantsch has an interesting post on his Duct Tape Marketing blog about the reasons small businesses should blog. He makes the point that for [...]

Customer-made adverts have been big for a while now – something ideal for adaptation to the small business market.
John Jantsch points to a neat idea (pictured) on his Duct Tape Marketing blog. It gets people involved, creates relevant messages and is, in itself, a point of interest.
How else could you get your customers involved in [...]

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John Jantch posted today about creative emulation on the Duct Tape Marketing blog. Although he prefers not to define it as stealing but rather a more creative version of copying.
Personally, I’m actually OK with the stealing moniker – just so long as you do it properly.
In his good examples, the nightlife marketing staple – ‘happy [...]

How do you eat an elephant?
One bite at a time of course.
OK, so the ’saying’ isn’t exactly original but on the off chance that you haven’t come across it before …
If you’ve set yourself a big goal or have a seemingly insurmountable task to perform the best approach is to break it down into little, [...]