Web Content Writing, Blog Writing, Digital Custom Publishing
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What roadside services can teach us about using free content to attract prospects ‘in need’.
On my way back from Dublin last night we pulled into a roadside service station to make use of the ‘facilities’.
Usually I wouldn’t consider that a likely topic for a blog post but it did get me thinking. This service station [...]
AdAge points to the raft of big brands using product giveaways and sampling to boost sales. Often considered a poor man’s alternative to mass media advertising, sampling is becoming an increasingly popular driver of traffic and encourages trial.
Sampling is becoming the new medium as megamarketers give away mega amounts of product. Some recent examples:
May 15
McDonald’s will [...]
