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frog design

Should the New York Times Rent Out Its Reporters?

in Content Marketing

In a session at Columbia Business School’s recent BRITE Conference, Luke Williams from Frog Design suggested innovation comes from taking people’s preconceptions and turning them on their head.
As part of the session attendees were split into groups to brainstorm ways to “save The New York Times“. One of the suggestions was as follows:
Observation: Readership generates [...]

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