Posts tagged as:

get content get customers

The Cost of Content: “Not Free but Effective”

in Blogging, Content Marketing

Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post I noted that we hadn’t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we’ve been able to use existing [...]

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Example: Thomasnet’s The Industrial Marketer Newsletter

in Content Marketing, Examples and Case Studies, Newsletters

Newt Barrett has a great (short) case study / example over on his Content Marketing Today blog. Thomasnet is a site for all things industrial and amongst their own content marketing initiatives you’ll find white papers, online tools, news alerts, case studies, a comprehensive directory and their newsletter, The Industrial Marketer.
Thomasnet featured heavily in Barrett’s [...]

You need to read this book: Get Content. Get Customers.

in Content Marketing, Reviews

Joe Pulizzi and Newt Barrett think we’re in the middle of a content revolution.
That’s the premise of their new book Get Content. Get Customers.
Simply put, potential customers have changed the way they buy. They’re no longer passive recipients of marketing messages but instead are actively seeking out information that helps them solve problems – and [...]

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