Posts tagged as:

interviews

It’s been around a week since we ‘announced’ the launch of Iddictive.com – our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven’t spent a dime on it yet).
With that [...]

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Pic: itzafineday
Yesterday I spoke a bit about using interviews to spice up your content. The next question is: ‘who’ should you interview?
As always the place to start is with your audience. What problems are they trying to solve? Who’s opinion matters to them? Based on those answers you should have a good idea of who [...]

I’ve recently been asking contacts, readers here and industry figures to participate in short interview / case study pieces for this blog. As I’ve been compiling the responses I’ve given quite a bit of thought to the use of interviews in good content.
Be it a useful blog, business book or a favourite magazine; case studies, [...]

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