There’s no question that the business model of news has to change. The demise of print journalism – largely dependent on plummeting advertising revenues – has been well documented and each week brings news of more layoffs and closures.
Against this backdrop it’s always interesting to hear of new business models being trialled – the subscription [...]
Posts tagged as:
journalism
Here’s the thing. When you start thinking about using content as the focus of your marketing the natural question is: “what, exactly are we going to write about or talk about?”
When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), ‘tell people how [...]
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Dave over at JournaMarketing discusses the need for good content in terms of SEO – linking this to the need for a good story teller to help create that content.
Quality content is something I’ve been spending more and more time advocating – both here and to clients. And for good reason. Great content creates interest, [...]
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