Posts tagged as:

journamarketing

The dangers of self-love: why your company news is bad content

by Mark Nagurski on November 12, 2008

in Content Marketing, General Marketing Ideas, What to write about

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.

Here’s the thing. When you start thinking about using content as the focus of your marketing the natural question is: “what, exactly are we going [...]

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Weekend Reading: Social Media, Blogging, Unique Publishing Ideas

by Mark Nagurski on October 12, 2008

in Content Marketing, General Marketing Ideas

Five worthwhile reads for the weekend

Problogger Darren Rowse sheds some light on how he mixes his own site with social media platforms like LinkedIn, Twitter and Facebook.
DoshDosh uses a recent article by Philip Myer in the American Journalism Review as the basis for an interesting post on the future of content. The DoshDosh article is [...]

Your marketing messages aren’t inherently valuable

by Mark Nagurski on September 6, 2008

in Content Marketing

In a discussion about a recent post on his JournaMarketing blog, David Brazeal made a simple but powerful comment:
“Until we get past the point of thinking our marketing messages are inherently valuable, we’ll continue struggling to figure out “social media marketing.”
I couldn’t agree more. Marketers no longer have the luxury of a captive audience – [...]

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Journalists – the SEO experts

by Mark Nagurski on August 30, 2008

in Content Marketing, Copywriting, SEO Copywriting

Dave over at JournaMarketing discusses the need for good content in terms of SEO – linking this to the need for a good story teller to help create that content.
Quality content is something I’ve been spending more and more time advocating – both here and to clients. And for good reason. Great content creates interest, [...]

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