Posts tagged as:

junta42

The Cost of Content: “Not Free but Effective”

Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post I noted that we hadn’t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we’ve been able to use existing [...]

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Content Marketing Predictions for 2009

in Content Marketing

So what does 2009 have in store for businesses who create and distribute engaging content?
Well, Joe Pulizzi from Junta42 decided to ask a few people who might know – his top 42 content marketing blog owners and the Junta42 community.
One of my personal favourites; Michael Stelzner, author of ‘Writing White Papers: How to Capture Readers [...]

Why Content Marketing Suits a Downturn

in Content Marketing

New report shows a planned increase in content creation spending – but why now?

I recently commented on a post by Joe Pulizzi on his Junta42 blog. Their recent poll of readers showed that over half (56%) of marketers were planning on increasing their content marketing budgets in 2009.
Although the readers of Junta42 are certainly more [...]

How to deliver regular engaging content and still get some sleep

in Content Marketing, General Marketing Ideas

There are never enough hours in the day

No matter how much time and effort you put into creating useful content – and promoting it – there will always be something else you think you could add.
A new article on that topic.
A white paper on that aspect of your product.
An ebook full of case studies.
And while [...]

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