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When Your Blog Bites

in Blogging, Content Marketing

My Blog Bites

The last few weeks I’ve seen a satisfying bump in subscribers, traffic and in some cases comments.
I could attribute the jump to a few things: being more active on Twitter, time spent answering questions in small business forums or getting picked up in the Junta42 and Alltop lists all come to mind.
While they’ve [...]

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Social Media: Stop Wasting Your Time

in Content Marketing, General Marketing Ideas

OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It’s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]

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The tool for the job, the medium for the message

in Content Marketing, Microblogging / Twitter

Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand – and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to [...]

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Nine ideas for writing quick articles and blog posts

in Blogging, Content Marketing, What to write about

Lack of time is the number one reason people give when struggling to create consistent, quality content for their blogs or articles.
Certainly coming up with ideas, writing and editing all take a lot more time than chucking another ad in the paper does – but, it doesn’t have to take hours either.
Here are nine simple [...]