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Marketing Ideas

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.
Now that 2009 is underway I thought I’d take a quick look back at the most trafficked content marketing articles from 2008.
Our Five Most Read [...]

Over the last few days we’ve been looking at how reader Stefan can create a marketing plan for his new business, based on three simple questions about (1) the target market, (2) the marketing message and (3) choosing the best marketing methods.
Today a quick and useful summary of take away points, from those three articles, [...]

You don’t need any more marketing ideas.
I read at least 2 or 3 business books every week, I read plenty of trade magazines, I scan dozens of marketing blogs daily and guess what – there’s rarely anything really new.
There ARE lots of smart people explaining good ideas in new ways and framing them for new [...]

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John Jantch posted today about creative emulation on the Duct Tape Marketing blog. Although he prefers not to define it as stealing but rather a more creative version of copying.
Personally, I’m actually OK with the stealing moniker – just so long as you do it properly.
In his good examples, the nightlife marketing staple – ‘happy [...]