Posts tagged as:

Differentiation / Positioning

 
“I don’t know the answers – but I do know the right questions to ask.”
Despite what the textbooks might tell you, you don’t need to know an awful lot about marketing to be able to get fantastic results. Smart marketers don’t know all the answers – but they do know the right questions to ask.
In fact, once [...]

How many times have you seen a flashy ad on the TV that looks great, but you can’t for the life of you remember what is was for? Or even worse, a stylish ad that leaves you completely confused as to what it was all about?
Creativity, great design and stylish imagery can all be [...]