Web Content Writing, Blog Writing, Digital Custom Publishing
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There are never enough hours in the day
No matter how much time and effort you put into creating useful content – and promoting it – [...]
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John Jantch posted today about creative emulation on the Duct Tape Marketing blog. Although he prefers not to define it as stealing but rather a more creative version of copying.
Personally, I’m actually OK with the stealing moniker – just so long as you do it properly.
In his good examples, the nightlife marketing staple – ‘happy [...]
Special offers can be used to great effect in marketing your business but getting the balance right between an offer that is enticing – and one that gives away the farm – can be difficult.
Whenever you craft a special offer you should start with a specific outcome in mind.
What exactly do you want to achieve?
Special [...]
Imagine this. I walk into your shop or office (or wherever) with two big bags of cash and say “I’d like to spend this money, can you help me?”.
How easy is it for me to spend money with you? It might sound like an odd question, but it’s something that’s been playing on my mind a [...]
