Web Content Writing, Blog Writing, Digital Custom Publishing
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AdAge points to the raft of big brands using product giveaways and sampling to boost sales. Often considered a poor man’s alternative to mass media advertising, sampling is becoming an increasingly popular driver of traffic and encourages trial.
Sampling is becoming the new medium as megamarketers give away mega amounts of product. Some recent examples:
May 15
McDonald’s will [...]
I’m not here. In fact I’m not even now.
I’m 140+ miles away and 36 hours ago.
Right now (Saturday), I’m actually in Dublin working on a sales promotion project with a UK firm that we partner with - but I wrote this post on Thursday evening sitting in my office in Derry, N. Ireland.
Technology lets you do all [...]
The ‘better half’ recently ordered from ASOS, an online clothing retailer. The site is well laid out, easy to use and incorporates video to showcase the items. They also send out regular newsletters designed to resemble the pages of glossy magazine style-guides (see screenshot below).
These are all good ideas that have helped ASOS buck the [...]
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I’m actually a little hesitant about sharing this one with you as it’s been a good source of blog posts but anyway …
If you haven’t encountered it yet, Yes! 50 Secrets from the science of persuasion, is an insightful and challenging read that will change the way you look at your business, your marketing and [...]
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