What’s the one thing you would like to get from your
marketing over the next 12 months?
Chances are you didn’t say; “Increasing brand equity in a crowded and mature marketplace”.
On the other hand, you quite possibly did say something along the lines of; “more customers”, “growth” or simply “more sales”.
Think about it logically and more sales [...]
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marketing
I just read a post over on Seth Godin’s blog about “The Coming Backlash over Green Marketing“.
No doubt Green Marketing is facing an issue here – if everyone and everything flaunts their greenness then it no longer becomes a point of difference. i.e. Does one company saying they’ll donate trees any better or worse than another [...]
This month Marketing magazine published it’s annual survey of the ‘most-irritating’ ads on UK TV. A quick look at the top 20 reveals a wide range of products including, perhaps unsurprisingly, a host of household names like Halifax, PC World, Olay and Daz.
The winner, Injurylawyers4u, is not only unrepentant but in fact proud of its [...]
