Web Content Writing, Blog Writing, Digital Custom Publishing
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OK, a quick quiz to get you started. How much do each of these cost to buy?
A newspaper?
A magazine?
A book?
An industry trend report?
On my way back from a trip to Galway last week, I nipped into a shop to buy a few bits and pieces for the journey, including a magazine. As it turns out [...]
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I happened across this little gem on The Guardian website today and apart from being quite funny in the examples I wonder if it’s really that far off the mark.
How do we value content – by the quality or by the tonnage?
Take newspapers for example. The decline of the newspaper has been widely publicised, over-egged [...]
Anyone can be online – so get offline
Now that anybody can publish anything they want online – from blogs to books – there is a lingering prestige to be had from having your content appear offline too.
Yes, the publishing industry is in turmoil and newspapers and magazines are laying off staff in droves BUT [...]
The phone book can still be an excellent place for some businesses to advertise. But when businesses don’t get the results they want from those ads they abandon their local directories.
The same is true of all kinds of traditional media – local papers in particular are finding it increasingly hard to attract and retain advertisers.
Part [...]
