Posts tagged as:

newt barrett

The Cost of Content: “Not Free but Effective”

by Mark Nagurski on January 26, 2009

in Blogging, Content Marketing

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.
Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post [...]

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The benefit of the benefit: paint pictures, win customers, be happy

by Mark Nagurski on November 22, 2008

in General Marketing Ideas, What to write about

Smart marketers have long known about the power of benefits over features.
In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer.
Your new turbo setting on the latest version of your widget is a feature.
The fact that the turbo [...]

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Example: Thomasnet’s The Industrial Marketer Newsletter

by Mark Nagurski on October 4, 2008

in Content Marketing, Examples and Case Studies, Newsletters

Newt Barrett has a great (short) case study / example over on his Content Marketing Today blog. Thomasnet is a site for all things industrial and amongst their own content marketing initiatives you’ll find white papers, online tools, news alerts, case studies, a comprehensive directory and their newsletter, The Industrial Marketer.
Thomasnet featured heavily in Barrett’s [...]

You need to read this book: Get Content. Get Customers.

by Mark Nagurski on September 15, 2008

in Content Marketing, Reviews

Joe Pulizzi and Newt Barrett think we’re in the middle of a content revolution.
That’s the premise of their new book Get Content. Get Customers.
Simply put, potential customers have changed the way they buy. They’re no longer passive recipients of marketing messages but instead are actively seeking out information that helps them solve problems – and [...]

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