Here’s a quick question, what kinds of content do you like to consume?
Do you like ‘How To’ type articles or are you more of a news buff? Do interviews do it for you or would you rather see reviews? Short vs. long. Print vs. web. Video vs. audio. Case studies vs. editorial.
When we create content [...]
Posts tagged as:
offline
Personalised landing pages for every direct mail recipient
Springwise points to LookWho’sClicking, a service from MindFireInc, that creates personalised landing pages for every recipient of your direct mail campaign.
When Mark Nagurski receives the direct mail piece from AnyCo, the mailer directs me to go to marknagurski.anyco.com. The custom message sells better than the home page and [...]
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Anyone can be online – so get offline
Now that anybody can publish anything they want online – from blogs to books – there is a lingering prestige to be had from having your content appear offline too.
Yes, the publishing industry is in turmoil and newspapers and magazines are laying off staff in droves BUT [...]
