Web Content Writing, Blog Writing, Digital Custom Publishing
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Anyone can be online – so get offline
Now that anybody can publish anything they want online – from blogs to books – there is [...]
Krishna De has an interesting post at her Biz Growth News blog. A recent survey by AMAS with members of the Marketing Institute of Ireland shows that over half of those surveyed are earmarking at least 10% of their overall budgets to online marketing.
What jumps out at me though is the breakdown of where that [...]
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Over the last few days we’ve been taking our reader Stefan through the process of creating a simple, usable marketing plan. In this installment of our series we’ll take a look at how he can choose the most appropriate marketing methods to promote his ‘lifestyle management business’.
Which Marketing Methods to Use
When most people start to [...]
I just finished reading an Adage article about how the car brand Mini have been working with MotiveQuest to try and understand how online buzz leads to retail sales – and what they can do about it.
MotiveQuest uses what they call ‘online anthropology’ to decipher why consumers do what they do. Among other things that can [...]
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