Posts tagged as:

post advertising

Do you have the authority to publish?

in Article Marketing, Blogging, Content Marketing, White papers and ebooks

Anyone can publish, but should they?

Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, “That’s all well and [...]

{ 3 comments }

Starbucks and The Good Sheet

in Content Marketing, Examples and Case Studies

PostAdvertising points to Starbucks’ recent launch of the Good Sheet (published by Good magazine) in its stores.
Available exclusively at Starbucks, the Good Sheet is “a weekly series breaking down an important issue to help make sense of the world around us”.
As PostAdvertising points out, Starbucks is not necessarily a trusted resource for news and [...]

{ 1 comment }