Web Content Writing, Blog Writing, Digital Custom Publishing
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I’ve just finished David Meerman Scott’s, New Rules of Marketing and PR (review to follow later this week hopefully) which I can strongly recommend to anyone.
He recently spoke on a similar theme at the Inbound Marketing Summit – the video is below – with topics including blogging, video, news releases and ebooks. If you’re short [...]
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I recently wrote about digital content creator Ballywire Media and the work they were doing in creating and distributing coverage of events on behalf of clients like O2 and Toyota Ireland.
The idea being that these organisations maximise the coverage of the events they sponsor by creating their own content in addition to the coverage gained [...]
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If you’ve ever wondered how some businesses get themselves featured in the papers, interviewed on TV or reviewed online, the answer is pretty simple – a noteworthy business coupled with good PR.
Of course, good PR involves having – or being willing to build – contacts in the media.
Wouldn’t it be nice if you knew exactly [...]
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Over the last few days we’ve been taking our reader Stefan through the process of creating a simple, usable marketing plan. In this installment of our series we’ll take a look at how he can choose the most appropriate marketing methods to promote his ‘lifestyle management business’.
Which Marketing Methods to Use
When most people start to [...]
