Web Content Writing, Blog Writing, Digital Custom Publishing
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I got an email from Amazon recommending some books – just like millions of other Amazon users do. The email successfully prompted me to buy two new books – just like millions of other Amazon users will too.
Why? The email was personal to me and offered me something relevant - based on my history with them.
I [...]
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From Springwise.com
More crowdfunding! Just recently, Irish fashion portal Catwalk Genius joined the crowdfunded fashion fray with its new Adopt a Designer program.
Catwalk Genius features fashion and accessories from independent designers. Through Adopt a Designer, supporters of a participating designer can buy shares (or “elements,” as it calls them) in their work for EUR 14—plus a [...]
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I’m not a big fan of the word evangelism when used in the marketing sense but Ben McConnell at the Church of the Customer blog has written an excellent post about the differing mindsets between short term marketing campaigns and long term loyalty / brand / evangelist building efforts.
Campaign marketing versus process marketing
On a similar [...]
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Should we approach word of mouth differently for men and women?
A recent Church of the Customer blog post features a brief interview with Michele Miller, author of The Soccer Mom Myth, as she shares five tips for understanding word of mouth and women.
Although the points she makes are sound I’d argue that quite of her [...]
