Posts tagged as:

retail

Is content marketing right for every business?

by Mark Nagurski on November 26, 2008

in Content Marketing

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.

Q: Do content marketing strategies suit every business equally?

A: No.
Every week we receive inquiries from businesses and business owners from industries as diverse as manufacturing, [...]

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ASOS revisited

by Mark Nagurski on July 9, 2008

in Content Marketing, Customer Magazines, Examples and Case Studies

A while back I posted about ASOS, the online fashion retailer, and how their returns policy made buying from them easy.
Personally, I have never bought anything from ASOS but nevertheless the site makes itself known in my home through the shopping habits of my significant other and, notably, their monthly print magazine – sent to [...]

Are you as easy to buy from as ASOS?

by Mark Nagurski on May 6, 2008

in General Marketing Ideas

 
The ‘better half’ recently ordered from ASOS, an online clothing retailer. The site is well laid out, easy to use and incorporates video to showcase the items. They also send out regular newsletters designed to resemble the pages of glossy magazine style-guides (see screenshot below).

These are all good ideas that have helped ASOS buck the [...]

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