I just received a sales call from an independent telephony supplier – we get a few each week despite registering for do not call lists. Usually you simply pre-empt them, let them know you’re in a fixed term contract with your existing supplier and they go merrily on their way.
Not today.
Today after explaining that I [...]
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Sales
I’m a self-confessed lazy person. I like things to be simple, especially when it comes to parting me from my hard-earned cash. Amazingly, some places make it hard for customers to spend money with them and if I have to work to give you my money, you can forget about it.
Of course, I’m not the [...]
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I’m actually a little hesitant about sharing this one with you as it’s been a good source of blog posts but anyway …
If you haven’t encountered it yet, Yes! 50 Secrets from the science of persuasion, is an insightful and challenging read that will change the way you look at your business, your marketing and [...]
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What’s the one thing you would like to get from your
marketing over the next 12 months?
Chances are you didn’t say; “Increasing brand equity in a crowded and mature marketplace”.
On the other hand, you quite possibly did say something along the lines of; “more customers”, “growth” or simply “more sales”.
Think about it logically and more sales [...]
