In a post on the Brains on Fire blog, Spike discusses recent TV coverage of BzzAgent and similar word-of-mouth companies – and the resulting influx of people looking to signup and get free stuff.
So the question is: by giving away free stuff are you actually going to get more positive word-of-mouth?
In the BzzAgent model the [...]
Posts tagged as:
sampling
Got a product that would benefit from word-of-mouth (and who’s wouldn’t)?
Then perhaps you should go on tour.
The NY Times (June 9th) ran a great article on Spin Master’s Bakugan Battle Brawlers. The company took the toys, based on a TV cartoon series on tour to summer camps months before their debut on shelves. Needlass [...]
AdAge points to the raft of big brands using product giveaways and sampling to boost sales. Often considered a poor man’s alternative to mass media advertising, sampling is becoming an increasingly popular driver of traffic and encourages trial.
Sampling is becoming the new medium as megamarketers give away mega amounts of product. Some recent examples:
May 15
McDonald’s will [...]
