Web Content Writing, Blog Writing, Digital Custom Publishing
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Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand – and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to [...]
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This time Seth Godin …. I need to get to this event next year.
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The democratisation of content (for want of a better phrase) does not mean that everything out there is equally valid. As Seth Godin puts it:
“Now that everyone has their own channel, their own newspaper, their own station, it’s pretty shocking how low the average has sunk.”
As odd as it might seem that actually creates huge [...]
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Seth Godin comments on the ‘first law of mass media‘:
Organizations will work tirelessly to de-personalize every communication medium they encounter.
Needless to say the same is true with mass marketing. Why? Scale and lowest common denominator appeal. As a small business however, you’re in a position to go against the grain and appeal directly – and [...]
