Posts tagged as:

seth

The tool for the job, the medium for the message

in Content Marketing, Microblogging / Twitter

Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand – and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to [...]

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How to: Make your marketing claims concrete

in General Marketing Ideas

I just read a post over on Seth Godin’s blog about “The Coming Backlash over Green Marketing“.

No doubt Green Marketing is facing an issue here – if everyone and everything flaunts their greenness then it no longer becomes a point of difference. i.e. Does one company saying they’ll donate trees any better or worse than another [...]