Posts tagged as:

social media

Our Top Five Content Marketing Articles of 2008

in Content Marketing

Now that 2009 is underway I thought I’d take a quick look back at the most trafficked content marketing articles from 2008.
Our Five Most Read Posts from 2008

Does Your Written Content Sound Like You?
Corporate speak doesn’t work, so how can you add a little personality and authenticity to the content you create?

Social Media: Stop Wasting [...]

When Your Blog Bites

in Blogging, Content Marketing

My Blog Bites

The last few weeks I’ve seen a satisfying bump in subscribers, traffic and in some cases comments.
I could attribute the jump to a few things: being more active on Twitter, time spent answering questions in small business forums or getting picked up in the Junta42 and Alltop lists all come to mind.
While they’ve [...]

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Social Media: Stop Wasting Your Time

in Content Marketing, General Marketing Ideas

OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It’s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]

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Your marketing messages aren’t inherently valuable

in Content Marketing

In a discussion about a recent post on his JournaMarketing blog, David Brazeal made a simple but powerful comment:
“Until we get past the point of thinking our marketing messages are inherently valuable, we’ll continue struggling to figure out “social media marketing.”
I couldn’t agree more. Marketers no longer have the luxury of a captive audience – [...]

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