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springwise

Weekend Reading: Social Media, Blogging, Unique Publishing Ideas

in Content Marketing, General Marketing Ideas

Five worthwhile reads for the weekend

Problogger Darren Rowse sheds some light on how he mixes his own site with social media platforms like LinkedIn, Twitter and Facebook.
DoshDosh uses a recent article by Philip Myer in the American Journalism Review as the basis for an interesting post on the future of content. The DoshDosh article is [...]

MagCloud: Print on demand magazine publishing

in Content Marketing, Custom Publishing, Customer Magazines, Resources

Springwise points to a new self-publishing magazine service, MagCloud.
The service allows you to upload your PDFs for free, to be printed – on demand – in glossy magazine format for around 20 cents per page (11p) whether you need ten copies or five hundred.
The idea follows in the wake of the success of print on [...]

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Louis Vuitton branded walking tours

in Audio Content, Content Marketing

Springwise points to Louis Vuitton’s branded walking tours of three Chinese cities – created in association with Soundwalk.
Designed to immerse the user in the sights, sounds and stories of the three cities – Beijing, Hong Kong and Shanghai – the MP3 audio guides ‘give consumers some of the experiences and status skills they so ardently [...]

What’s old is new again

in General Marketing Ideas

Springwise points to the return of the milkman in Manhattan as well as some other retro ideas.
So if seemingly passe ideas are now distinctive enough to warrant a mention as ‘new’, what marketing methods might be worthy of a comeback?
Certainly the Internet has changed both the way we market and how we look at customer [...]

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