Posts tagged as:

trust

Why 84% of people might not trust you – and what to do about it

in Blogging, Content Marketing

Corporate Blogs Are Failing to Build Trust

Josh Bernoff, in his excellent Groundswell blog, recently posted about research conducted at Forrester regarding consumer’s trust in various communication channels and information sources.
The results: corporate blogs suck.
In fact just 16% of people said that they trust the information they read in corporate blogs. If you write a corporate [...]

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Trust, brands and content

in Content Marketing, General Marketing Ideas

Before we had brands, Joe Public would walk into his local store and buy whatever he needed direct from the shopkeeper. If he needed oats, he’d ask for oats.
Most of the time that worked just fine but on occasion the oats he’d buy would be full of weevils and other nasties. Sometimes they just weren’t [...]

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