Posts tagged as:

twitter

Linked Up Thinking – Bringing Offline Online

in Content Marketing, General Marketing Ideas, Offline Content

Personalised landing pages for every direct mail recipient

Springwise points to LookWho’sClicking, a service from MindFireInc, that creates personalised landing pages for every recipient of your direct mail campaign.
When Mark Nagurski receives the direct mail piece from AnyCo, the mailer directs me to go to marknagurski.anyco.com. The custom message sells better than the home page and [...]

{ 1 comment }

Social Media: Stop Wasting Your Time

in Content Marketing, General Marketing Ideas

OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It’s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]

{ 10 comments }

The tool for the job, the medium for the message

in Content Marketing, Microblogging / Twitter

Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand – and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to [...]

{ 1 comment }

Twitter me this: How do you use Twitter?

in Content Marketing, Microblogging / Twitter

I’m (eventually) getting into this ‘Twitter thing’.
I think the trick, for want of a better word, is to put some thought into how you intend to use Twitter. Which is equally true of most social media tools.
Personally, I’ve started using Twitter as a kind of supplement to my RSS feeds. I follow the people whom [...]

Next Entries →