Posts tagged as:

White papers and ebooks

The €7 Magazine: How Format Suggests Value

in Content Marketing

OK, a quick quiz to get you started. How much do each of these cost to buy?

A newspaper?
A magazine?
A book?
An industry trend report?

On my way back from a trip to Galway last week, I nipped into a shop to buy a few bits and pieces for the journey, including a magazine. As it turns out [...]

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Do you have the authority to publish?

in Article Marketing, Blogging, Content Marketing, White papers and ebooks

Anyone can publish, but should they?

Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, “That’s all well and [...]

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David Meerman Scott at the Inbound Marketing Summit

in Blogging, Content Marketing, PR / Media, Video Content, White papers and ebooks

I’ve just finished David Meerman Scott’s, New Rules of Marketing and PR (review to follow later this week hopefully) which I can strongly recommend to anyone.
He recently spoke on a similar theme at the Inbound Marketing Summit – the video is below – with topics including blogging, video, news releases and ebooks. If you’re short [...]

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