In a post on the Brains on Fire blog, Spike discusses recent TV coverage of BzzAgent and similar word-of-mouth companies – and the resulting influx of people looking to signup and get free stuff.
So the question is: by giving away free stuff are you actually going to get more positive word-of-mouth?
In the BzzAgent model the [...]
Posts tagged as:
WOM
Just about everyone would agree that word of mouth (WOM) is the best kind of marketing their is. Consequently countless books, blogs, products and presentations have been devoted to taming the elusive WOM.
In a comment to a post on The Society for Word of Mouth blog, Jack Shipley uses a great turn of phrase which [...]
{ 3 comments }
Should we approach word of mouth differently for men and women?
A recent Church of the Customer blog post features a brief interview with Michele Miller, author of The Soccer Mom Myth, as she shares five tips for understanding word of mouth and women.
Although the points she makes are sound I’d argue that quite of her [...]
