This little viral video’s been floating around for a while. It turns out to be from Levis (by way of San Francisco agency Cutwater) but perhaps the link is just a little too subtle. It’s a balancing act between seeming authentic and promoting the brand. For me, the viral bit works but the brand recog [...]
Posts tagged as:
Word-of-mouth / Buzz
I found a nice little quote from Justin Seibert as quoted on the Marketing Genius blog.
“You only have two opportunities to make a good first impression. One occurs upon initial contact; the other occurs after you’ve screwed up (and fixed things).”
It’s a great quote for one simple reason – we all screw up. So if we all screw [...]
I just finished reading an Adage article about how the car brand Mini have been working with MotiveQuest to try and understand how online buzz leads to retail sales – and what they can do about it.
MotiveQuest uses what they call ‘online anthropology’ to decipher why consumers do what they do. Among other things that can [...]
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Mark Ramsey at Hear 2.0’s blog – highlighted in a recent post by Seth Godin – tells a story about Walt Disney’s drive for “wienies”.
Wienies are the extras, the unexpected bonuses, the things that delight customers and clients.
Wienies are the things that change your perfectly good product or service into something worth talking about.
Great post [...]
