Posts tagged as:

Word-of-mouth / Buzz

Thunderbird on drugs shocker!

in General Marketing Ideas

 
I saw this ad, featuring Brains from the Thunderbirds on TV last night and thought it was worth a share. The ad, for Britvic water brand Drench, features the iconic character dancing to the 90’s ‘classic’ Rhythm is a Dancer – and looking like there was more than water in that plastic bottle.
 

 
I suppose I [...]

How to: Use giveaways to boost your business

in General Marketing Ideas

AdAge points to the raft of big brands using product giveaways and sampling to boost sales. Often considered a poor man’s alternative to mass media advertising, sampling is becoming an increasingly popular driver of traffic and encourages trial.
 
Sampling is becoming the new medium as megamarketers give away mega amounts of product. Some recent examples:

May 15
McDonald’s will [...]

Word-of-mouth and women

in General Marketing Ideas

 
Should we approach word of mouth differently for men and women?
A recent Church of the Customer blog post features a brief interview with Michele Miller, author of The Soccer Mom Myth, as she shares five tips for understanding word of mouth and women.
Although the points she makes are sound I’d argue that quite of her [...]

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