Web Content Writing, Blog Writing, Digital Custom Publishing
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Just about everyone would agree that word of mouth (WOM) is the best kind of marketing their is. Consequently countless books, blogs, products and presentations have been devoted to taming the elusive WOM.
In a comment to a post on The Society for Word of Mouth blog, Jack Shipley uses a great turn of phrase which [...]
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We all know a restaurant with a six week waiting list and queues around the block. From a marketing POV, they’re the ones that never spend a penny on advertising. They don’t have billboards or neon signs outside. They’re not the cheapest in town. No celebrity chefs work there.
So why are they successful?
Logic – and [...]
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Got a product that would benefit from word-of-mouth (and who’s wouldn’t)?
Then perhaps you should go on tour.
The NY Times (June 9th) ran a great article on Spin Master’s Bakugan Battle Brawlers. The company took the toys, based on a TV cartoon series on tour to summer camps months before their debut on shelves. Needlass [...]
Mark Ramsey at Hear 2.0’s blog – highlighted in a recent post by Seth Godin – tells a story about Walt Disney’s drive for “wienies”.
Wienies are the extras, the unexpected bonuses, the things that delight customers and clients.
Wienies are the things that change your perfectly good product or service into something worth talking about.
Great post [...]
