Posts tagged as:

youtube

Content: The Meat in Your Social Media Sandwich

in Content Marketing, social media

Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business.
Can you really get business from them?
How do you [...]

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How small businesses can bypass their local papers for PR coverage

in Content Marketing, PR / Media

I recently wrote about digital content creator Ballywire Media and the work they were doing in creating and distributing coverage of events on behalf of clients like O2 and Toyota Ireland.
The idea being that these organisations maximise the coverage of the events they sponsor by creating their own content in addition to the coverage gained [...]

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Your content doesn’t have to be written

in Audio Content, Content Marketing, Live Content, Video Content

Written content has something of an advantage online – it’s easier for search engines to find. Then again, you shouldn’t be creating your content for search engines – you should be creating it for people – and people like pictures. And sound. And video.
So don’t be afraid to experiment with different content formats.
Try Video Content
Sites [...]

Tiger Woods is listening

in Content Marketing, General Marketing Ideas, Video Content

This is a great example of how to interact with a community of avid customers. A fan posted a YouTube video with an apparent glitch that allowed Tiger Woods to walk on water in EA Sport’s Tiger Woods 08.
EA responded with this video.

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